Marketing on the marketing research department

It is to be recalled that at the meeting of the Board of Directors of Company X held on 30 June, 2006, approval was given for the establishment of a Marketing Research Department. This decision was finally taken after several presentations were made to the Board to that effect.   The newly created department was charged with the following responsibilities:a.Determine how various customer groups are reacting to present marketing mixes of company Xb.Evaluate the effectiveness of operational marketing mixesc.Create new marketing mixes for new customer marketsd.Assess changes in the external environment and the effect they would have on product and service strategye.Identify new market   (a to e are after McDaniel and Gates, 1999)f.Assess present relationships with external marketing agencies with the view to making them stronger.This report presents the current and potential problems confronting our organization from the perspective of marketing and how the newly created department intends to solve them. It also considers new opportunities that have been thrown up since the creation of the department and how it intends to take advantage of them. The marketing department also plans to recruit additional staff. The new staff shall be given an orientation to enable better cope with our style of working. Details of the marketing research process have been given in Appendix 1.IDENTIFIED PROBLEMSAs with most start-up departments, the newly created marketing research department has no past records to guide its work. The only available records are those from our relationships with external marketing agencies. They cover mostly farmed out work from our organization. As a baby trying to walk, we anticipate to encounter difficulties but shall learn as we crawl forward. The department is seriously understaffed, so additional staff must be recruited to enable it discharge its assigned responsibilities.The new staff members would be given an orientation to enable them cope with our unique style of working. The department would also have to put in place expanded information systems to cope with the additional responsibilities assigned to it. Such systems would enable us handle the data that we collect and analyze effortlessly. There is also the need to put up in-house facilities for focus-group work and telephony research.IDENTIFIED OPPORTUNITIESIt is estimated that about over One billion people use the internet worldwide (Business week, 2005). Available reports indicate that this figure shall increase in future. This is a big opportunity for our company, if we can identify our customers and offer them tailor-made goods and services.Some of the market segments of our company are presently underserved. There is the need to accurately identify them and map out strategies to fully serve them. New markets have also opened up in other countries and regions that we must adequately research and go after.PROPOSED SOLUTIONSWe shall have to develop discussion gu ide book for our focus group work and also a manual on the research process orientation. Five additional staff shall be recruited for our in-house research work. Of the staff employed two with a background information technology and electronic business or commerce shall be needed for our web-based businesses. Materials shall also be procured for our in-house focus group work. New Information systems shall be purchased to seamlessly weave data output from the different departments with that of marketing research.From our customer research studies, we shall be better placed to take advantage of the opportunities that have risen up online.   It is our goal to match the enormous opportunity online with the strength of our new staff members, with the background in electronic business or commerce.   The business and marketing plans shall provide details on how new emerging markets shall be entered into and existing ones developed. The plans shall also outline ways and means of forging solid relationships with marketing agencies and other stakeholders.ConclusionIt is our wish that if these measures are implemented, we shall not only see a vibrant marketing research department but also the kind that contributes enormously to our company’s bottom line results.Appendix 1THE MARKETING RESEARCH PROCESSMcDaniel and Gates (1999) have outlined an eight stage procedure for conducting marketing. These are:a.Problem or opportunity identification and formulationb.Creation of research designc.Selection of research methodologyd.Selection of sampling proceduree.Collection of dataf.Analysis of datag.Preparation and writing of reporth.Follow upa.Problem or opportunity identificationDuring this stage attempt is made to identify the problem at stake or the opportunity to be taken advantage of. Attempt is also made to grasp the scope of the problem and also the opportunity. The information needed in solving the problem and the way and manner it should be obtained is also dete rmined.   After having grasped the scope of the problem or opportunity, the research objectives are outlined. It must be stressed that it is essential for the problem under investigation to be thoroughly understood as the other subsequent stages rest on this stage.b.Creation of research designAt this stage, the researcher devises a plan or an approach for answering the research question. In doing so, the researcher must opt for an approach that is cost-effective and also provide the highest possible information for decision making.C.Selection of research methodologyThere are essentially three major methods for carrying out marketing research. These are surveys, observation and experiment. At this stage therefore the research should select one or a combination of them to collect the information needed.d.Selection of sampling procedureA sample is a subset of the population the researcher is interested in.At this stage therefore, the researcher decides on which members of the target population should be used for the research†¦ The researcher must determine whether he would give each and every member of the target population equal opportunity to participate in the research or only a select few shall be used.e.Collection of dataThis stage entails the collection of the information that the researcher is interested in.   This can be interviewing, survey questionnaire, and observation. The researcher can decide to collect the information himself or ask other persons to do so on his behalf.f.Analysis of dataThe data collected is analyzed at this stage to give meaning to it. From the analysis, it makes it possible for the researcher to interpret the results and offer recommendations and conclusiong.Preparation and writing of report.The analyzed and interpreted data must be communicated to the desired audience in a report. Since the objective of this stage   is to give understanding to what the researcher has found, the report was be tailored to needs of the a udience.h.Follow-upAt this stage, the researcher seeks to find out whether the results and recommendations made in a report have been used and also what has been the outcome of itAReferences1.Businessweek (2005). The Future of Tech, Businessweek ,20th June edition.McDaniel, C. and Gates, R. (1999). Contemporary Marketing Research, South-Western College Pub

Literary Critics: “Where Is the Love” Song

SONG’S LYRICS: WHERE IS THE LOVE What's wrong with the world, mama People livin' like they ain't got no mamas I think the whole world addicted to the drama Only attracted to things that'll bring you trauma Overseas, yeah, we try to stop terrorism But we still got terrorists here livin' In the USA, the big CIA The Bloods and The Crips and the KKK But if you only have love for your own race Then you only leave space to discriminate And to discriminate only generates hate And when you hate then you're bound to get irate, yeah Madness is what you demonstrate And that's exactly how anger works and operatesNow, you gotta have love just to set it straight Take control of your mind and meditate Let your soul gravitate to the love, y'all, y'all People killin', people dyin' Children hurt can you hear them cryin'? Can you practice what you preach? And would you turn the other cheek? Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questio nin' Where is the love? (Love) Where is the love? (The love) Where is the love? (The love) Where is the love? The love, the love It just ain't the same, always unchanged New days are strange, is the world insane?If love and peace is so strong Why are there pieces of love that don't belong Nations droppin' bombs Chemical gasses fillin' lungs of little ones With the ongoin' sufferin' as the youth die young So ask yourself is the lovin' really gone So I can ask myself really what is goin' wrong In this world that we livin' in people keep on givin' in Makin' wrong decisions, only visions of them dividends Not respectin' each other, deny thy brother A war is goin' on but the reason's undercover The truth is kept secret, it's swept under the rug If you never know truth then you never know loveWhere's the love, y'all, come on (I don't know) Where's the truth, y'all, come on (I don't know) Where's the love, y'all( come on yeah) People killin', people dyin' Children hurt and you hear them cr yin' Can you practice what you preach And would you turn the other cheek Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questionin' Where is the love (Love) Where is the love (The love) Where is the love (The love) Where is the love The love, the love I feel the weight of the world on my shoulder As I'm gettin' older, y'all, people gets colderMost of us only care about money makin' Selfishness got us followin' the wrong direction Wrong information always shown by the media Negative images, it's the main criteria Infecting the young minds faster than bacteria Kids want to act like what they see in the cinema Yo', whatever happened to the values of humanity Whatever happened to the fairness in equality Instead in spreading love we're spreading animosity Lack of understanding, leading lives away from unity That's the reason why sometimes I'm feelin' under That's the reason why sometimes I'm feelin' downThere's no wonder why sometimes I'm feelin' under (so ask yourself) Gotta keep my faith alive till love is found Where is the love Where is the love Where is the love Where is the love Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questionin' Where is the love Sing with my ya'll (one world, one world) We only got (one world, one world) That's all we got (one world, one world) And somethin's wrong wit it (yeah) Somethin's wrong wit it (yeah) somethin's wrong with the w-w-world (yeah) We only got (one world, one world) That's all we got (one world, one world)LITERARY ARGUMENTS This song was a very popular song which is being written by Ralph MacDonald (Wikimedia Foundation, Inc. , 2011). This song composed of advices and lessons to the readers. Actually, the song’s title â€Å"Where is the Love? † has describing the whole song’s meaning which is about the love. Love. What is exactly the meaning of the love itself, what are the values of love a nd does love’s existence is really important in human being’s life? Through this literary argument, all the questions will be answer and discuss. The song is exactly asking all the listeners where the love is.This song tells us about what had happen to our world without love, what the world would turns without love. In the paragraph sixth of the song, at the second last and the last line of the lyrics, â€Å"Cause people got me, got me questionin, where is the love? † indicates that the song main theme was the existence of the love. Nowadays, people have become loveless or selfish. Some of them are even being bias that only preferred their racist and discriminate others. This song also tells us about the disintegration of the societal values. This can be seen in the song’s lyric: â€Å"But if you only have love for your own raceThen you only leave space to discriminate And to discriminate only generates hate And when you hate then you're bound to get ira te, yeah† â€Å"As I'm gettin' older, y'all, people gets colder Most of us only care about money makin' Selfishness got us followin' our wrong direction† From the lyrics, shows that nowadays human are lack of society’s values. Nowadays people have become so racism and the racism itself has been expressed out in a very violence ways. This song shows and refers to the fight against the racism. People are being killed and because of this decision, some people are being discriminate brutally.There were always wars among the human themselves. The song itself was being agreed with the statement above which is being stated clearly in the paragraph five: â€Å"People killin', people dyin' Children hurt can you hear them cryin'? Can you practice what you preach? And would you turn the other cheek? † Through the lyrics also revealed that we are only worrying about the condition of the other country without trying to fix or solve the problems. The lyrics above said t hat the children are being suffered and ignored. This shows the importance of the adult role in the society.Adult should carry on the responsibility to teach, advised and take care to the youngsters. From the second last line of the lyrics, it means that actually the adult were the role model of others. If they are being well-mannered, they will pass the well behavior to the youngsters as they practicing what they have ever taught to others. There will be no mercy among humans. No people will help and be helped by others. All humans will become selfish without love. The main motive of this song is not to make us sad, mad or to persuade us to be bias but actually to open our eyes about the reality of the world that we lived right now.This song actually asks us to love someone, not only as a lover, as a family’s member and friends but also to love all people even though we do not know them. We must become selfless as to love other people as well. This shows that love was very e ssential to human. Most of human nowadays turn their hearts away from those countries which do not have what they have. Those countries are being discriminate. People ignored others pain and they lived like there will be no ends for them and always continued to create more drama. If only we spent a minute a day to look toward the hurt, the world would change.Not only that, the lyrics also mentioned that people nowadays are being materialistic as they grown older. Materialism is getting normal and common nowadays where people getting greedier and greedier. People were only thinking for making the money. As making the money is being the most important thing in their thought or mind right now. Thus, people becoming selfish. Another example of the greediness of the human also can be shown in the short story which is being written by Guy De Maupassant, â€Å"The Necklace†. This song mentioned that the kids nowadays are easily being influenced by the media through the lyrics: Wrong information always shown by the media Negative images, it's the main criteria Infecting the young minds faster than bacteria Kids want to act like what they see in the cinema† This will lead to the increasing of the juvenile crime or others societal problems which will cause a lot of problems toward the country and the other citizens. It is also will contributes to the rising of the violence acts that bring harms to others. Therefore, it is important for the adults to be their guardian to show them the right way. Adults need to give them lessons as well as love.As a conclusion, based on this argument, it shows that this song is clearly suggests that love is a very important value in the life of human being in order to create peace. According to Maria Popova, in her blog â€Å"Brain Picking† loved is being the theme of most literary works such as in poems, books, songs and novels. This is because; the literary works are one of the medium for us to express feelings, thou ght and experienced which can be used to stand justice. The question mark itself symbolized the title of the song, â€Å"Where is the Love†.Another theme for this song is the searching for the answers. Whereas the lyrics composed of many questions that are actually the endless unanswered questions which only can be answered by the truth. REFERENCES Popova, M. (2011, April 18). Why We Love:5 Books on the Psychology of Love. Retrieved October 27, 2011, from Brain Pickings: http://www. brainpickings. org/index. php/2011/04/18/5-must-read-books-on-love/ Wikimedia Foundation, Inc. (2011, May 23). Wikipedia: Where Is The Love. Retrieved October 27, 2011, from Wikipedia, The Free Encyclopedia: http://en. wikipedia. org/wiki/Where_is_the_love Literary Critics: â€Å"Where Is the Love† Song SONG’S LYRICS: WHERE IS THE LOVE What's wrong with the world, mama People livin' like they ain't got no mamas I think the whole world addicted to the drama Only attracted to things that'll bring you trauma Overseas, yeah, we try to stop terrorism But we still got terrorists here livin' In the USA, the big CIA The Bloods and The Crips and the KKK But if you only have love for your own race Then you only leave space to discriminate And to discriminate only generates hate And when you hate then you're bound to get irate, yeah Madness is what you demonstrate And that's exactly how anger works and operatesNow, you gotta have love just to set it straight Take control of your mind and meditate Let your soul gravitate to the love, y'all, y'all People killin', people dyin' Children hurt can you hear them cryin'? Can you practice what you preach? And would you turn the other cheek? Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questio nin' Where is the love? (Love) Where is the love? (The love) Where is the love? (The love) Where is the love? The love, the love It just ain't the same, always unchanged New days are strange, is the world insane?If love and peace is so strong Why are there pieces of love that don't belong Nations droppin' bombs Chemical gasses fillin' lungs of little ones With the ongoin' sufferin' as the youth die young So ask yourself is the lovin' really gone So I can ask myself really what is goin' wrong In this world that we livin' in people keep on givin' in Makin' wrong decisions, only visions of them dividends Not respectin' each other, deny thy brother A war is goin' on but the reason's undercover The truth is kept secret, it's swept under the rug If you never know truth then you never know loveWhere's the love, y'all, come on (I don't know) Where's the truth, y'all, come on (I don't know) Where's the love, y'all( come on yeah) People killin', people dyin' Children hurt and you hear them cr yin' Can you practice what you preach And would you turn the other cheek Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questionin' Where is the love (Love) Where is the love (The love) Where is the love (The love) Where is the love The love, the love I feel the weight of the world on my shoulder As I'm gettin' older, y'all, people gets colderMost of us only care about money makin' Selfishness got us followin' the wrong direction Wrong information always shown by the media Negative images, it's the main criteria Infecting the young minds faster than bacteria Kids want to act like what they see in the cinema Yo', whatever happened to the values of humanity Whatever happened to the fairness in equality Instead in spreading love we're spreading animosity Lack of understanding, leading lives away from unity That's the reason why sometimes I'm feelin' under That's the reason why sometimes I'm feelin' downThere's no wonder why sometimes I'm feelin' under (so ask yourself) Gotta keep my faith alive till love is found Where is the love Where is the love Where is the love Where is the love Father, Father, Father help us Send us some guidance from above ‘Cause people got me, got me questionin' Where is the love Sing with my ya'll (one world, one world) We only got (one world, one world) That's all we got (one world, one world) And somethin's wrong wit it (yeah) Somethin's wrong wit it (yeah) somethin's wrong with the w-w-world (yeah) We only got (one world, one world) That's all we got (one world, one world)LITERARY ARGUMENTS This song was a very popular song which is being written by Ralph MacDonald (Wikimedia Foundation, Inc. , 2011). This song composed of advices and lessons to the readers. Actually, the song’s title â€Å"Where is the Love? † has describing the whole song’s meaning which is about the love. Love. What is exactly the meaning of the love itself, what are the values of love a nd does love’s existence is really important in human being’s life? Through this literary argument, all the questions will be answer and discuss. The song is exactly asking all the listeners where the love is.This song tells us about what had happen to our world without love, what the world would turns without love. In the paragraph sixth of the song, at the second last and the last line of the lyrics, â€Å"Cause people got me, got me questionin, where is the love? † indicates that the song main theme was the existence of the love. Nowadays, people have become loveless or selfish. Some of them are even being bias that only preferred their racist and discriminate others. This song also tells us about the disintegration of the societal values. This can be seen in the song’s lyric: â€Å"But if you only have love for your own raceThen you only leave space to discriminate And to discriminate only generates hate And when you hate then you're bound to get ira te, yeah† â€Å"As I'm gettin' older, y'all, people gets colder Most of us only care about money makin' Selfishness got us followin' our wrong direction† From the lyrics, shows that nowadays human are lack of society’s values. Nowadays people have become so racism and the racism itself has been expressed out in a very violence ways. This song shows and refers to the fight against the racism. People are being killed and because of this decision, some people are being discriminate brutally.There were always wars among the human themselves. The song itself was being agreed with the statement above which is being stated clearly in the paragraph five: â€Å"People killin', people dyin' Children hurt can you hear them cryin'? Can you practice what you preach? And would you turn the other cheek? † Through the lyrics also revealed that we are only worrying about the condition of the other country without trying to fix or solve the problems. The lyrics above said t hat the children are being suffered and ignored. This shows the importance of the adult role in the society.Adult should carry on the responsibility to teach, advised and take care to the youngsters. From the second last line of the lyrics, it means that actually the adult were the role model of others. If they are being well-mannered, they will pass the well behavior to the youngsters as they practicing what they have ever taught to others. There will be no mercy among humans. No people will help and be helped by others. All humans will become selfish without love. The main motive of this song is not to make us sad, mad or to persuade us to be bias but actually to open our eyes about the reality of the world that we lived right now.This song actually asks us to love someone, not only as a lover, as a family’s member and friends but also to love all people even though we do not know them. We must become selfless as to love other people as well. This shows that love was very e ssential to human. Most of human nowadays turn their hearts away from those countries which do not have what they have. Those countries are being discriminate. People ignored others pain and they lived like there will be no ends for them and always continued to create more drama. If only we spent a minute a day to look toward the hurt, the world would change.Not only that, the lyrics also mentioned that people nowadays are being materialistic as they grown older. Materialism is getting normal and common nowadays where people getting greedier and greedier. People were only thinking for making the money. As making the money is being the most important thing in their thought or mind right now. Thus, people becoming selfish. Another example of the greediness of the human also can be shown in the short story which is being written by Guy De Maupassant, â€Å"The Necklace†. This song mentioned that the kids nowadays are easily being influenced by the media through the lyrics: Wrong information always shown by the media Negative images, it's the main criteria Infecting the young minds faster than bacteria Kids want to act like what they see in the cinema† This will lead to the increasing of the juvenile crime or others societal problems which will cause a lot of problems toward the country and the other citizens. It is also will contributes to the rising of the violence acts that bring harms to others. Therefore, it is important for the adults to be their guardian to show them the right way. Adults need to give them lessons as well as love.As a conclusion, based on this argument, it shows that this song is clearly suggests that love is a very important value in the life of human being in order to create peace. According to Maria Popova, in her blog â€Å"Brain Picking† loved is being the theme of most literary works such as in poems, books, songs and novels. This is because; the literary works are one of the medium for us to express feelings, thou ght and experienced which can be used to stand justice. The question mark itself symbolized the title of the song, â€Å"Where is the Love†.Another theme for this song is the searching for the answers. Whereas the lyrics composed of many questions that are actually the endless unanswered questions which only can be answered by the truth. REFERENCES Popova, M. (2011, April 18). Why We Love:5 Books on the Psychology of Love. Retrieved October 27, 2011, from Brain Pickings: http://www. brainpickings. org/index. php/2011/04/18/5-must-read-books-on-love/ Wikimedia Foundation, Inc. (2011, May 23). Wikipedia: Where Is The Love. Retrieved October 27, 2011, from Wikipedia, The Free Encyclopedia: http://en. wikipedia. org/wiki/Where_is_the_love

Role of secretariat of the United Nations Research Paper

Role of secretariat of the United Nations - Research Paper Example Workers hired on a contract for less than a year sum up to around 30000 from 180 states. The Secretariat ascertains general guiding principles and offers overall regulation to the Organization. Its headquarters are situated in New York, with regional offices all over the world. Table of Contents Introduction The United Nations Secretariat - a global workforce functioning at duty stations all over the world - performs a number of tasks for the Organization. It facilitates the other major bodies of the United Nations in administering the plans and strategies. The role played by the Secretariat is as varied as the issues that the United Nations faces. These issues include, but are not limited to; (1) managing peacekeeping functions, (2) arbitrating global arguments, (3) studying fiscal as well as societal drifts and difficulties, and (4) organizing forums on constitutional rights and sustainable growth. Secretariat staff is also responsible for regularly updating the media regarding the work of the United Nations; arrange international discussions on subjects of global distress; and understand speeches and translate documents into the official languages (English and French) of the Organization (Meisler, 2011, p. 21). From the time of its foundation, the Secretariat has gone through extensive restructuring. During the first quarter of year 2005, Secretary-General Kofi Annan recommended quite a lot of transformations for the Secretariat. He declared his targets of hiring a technical consultant, forming a peace-maintaining support group, set up a cabinet-style executive system, and make the conciliation task stronger. He moreover requested the legislative body to (1) provide suitable finances for a â€Å"one-time staff buyout† (Zacklin, 2010, p. 102); (2) to support him in modifying budgetary as well as human resources regulations; (3) to give the Secretary-General additional decision-making power as well as flexibility; (4) to support the ‘Office of Int ernal Oversight Services’; and (5) to evaluate all directives that are more than five years old to notice whether the activities concerned are still actually required or whether the funds allocated to them can be transferred latest emerging challenges. Hypothesis Recently, the Secretariat of United Nations is becoming more and more involved in global peacekeeping issues and this increased involvement modifying the core operations of the organization. The Evolving Role of UN Secretariat The role of the UN Secretariat is generally administrative and incorporates the translation of papers in addition to the organization of conferences. It guarantees that the UN as well as its agencies operates efficiently. Besides, the Secretariat can as well intervene in global arguments and study fiscal and social drifts. It is also in charge for correspondence with the media. The Secretariat is formed â€Å"exclusively of civilians (approximately 250) and has some 40,000 staff members around the world† (Negroponte, 2012, p. 122). As international civil servants, employees and the Secretary-General respond to the United Nations only for their actions and take a pledge not to look for or accept orders from any Government or external power. According to the Charter, â€Å"each member state undertakes to respect the exclusively international character of the responsibilities of the Secretary-General and the staff and to refrain from seeking to influence them improperly in the discharge of their duties†

Historical evolution of psychology Assignment Example | Topics and Well Written Essays - 1000 words

Historical evolution of psychology - Assignment Example With the coming of modern psychologist and philosopher soon science replaced religion to became the modern day philosophy, with the ‘quest for truth’ becoming the ultimate God. Psychology, a discipline in the modern day branch of science, is a study of the human mind and its behavioral aspects. As Angell (1973) defines it â€Å"Psychology is commonly defined as the science of consciousness† (Angell, 1973). It is derived from the Greek words psukhe meaning the mind, the spirit or the soul and logia meaning, the study of. This study of the soul or mind goes long back into history and its origin can be traced back to the ancient Greek, Chinese and Indian philosophy. Psychology had always been a part of Philosophy from times long past, however in 1879 it became a separate science. In 1874 Wilhelm Wundt a German physiologist published a book known as Principles of Physiological Psychology, where he related the two branches of science, Physiology and Psychology. In 1879 when he first started a psychology lab in the University of Leipzig, it marked the official separation of Psychology from Philosophy. Psychology which is a study of the mind, deals with something that cannot be applied or felt by the physical senses of a human being. From the very start of civilization man has been contemplating on the very nature of human soul or the spirit. There was also the urge to explain many of the natural phenomenons like the lightning, the storm, the rains, the different phases of the moon and many other similar occurrences that affected the lives of the ancient people. The various questions and the urge to find an answer to all of them soon brought in the concept of animism and anthropomorphism, where nature was attributed with certain human characteristics. Often the term ‘ghost’ or spirit was used, that was granted to be present in all animate or inanimate objects, and was assumed to be the

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The Revolutions of 1848 and those taking place in the Middle East in Essay

The Revolutions of 1848 and those taking place in the Middle East in 2011 - Essay Example The revolutions of 1848 were caused due to the widespread discontent with the ruling establishments in Europe. The same reasons caused unrest in the Middle East. However, the European revolutions were fueled by a starving peasantry and the working urban poor; whereas in the middle east today, in addition to complaints about poverty and unemployment, is a strong desire to end corruption in high places and accountability from their rulers. â€Å"If you're a minister, you are a civil servant, you are an employee of the government. With all due respect, my taxes pay for your salary." is the people’s message to their rulers. The revolutions in Europe aimed to overthrow monarchies, those in the middle east want to overthrow the rule of powerful dictators who are ignorant or insensitive to the aspirations of their subjects. It is a truism in political science that successful revolutions are born in the streets. This is true of both the uprisings in Europe as well as those we are see ing today in the Middle East. When people gathered in large numbers in the streets or protested before the symbols of power,they were put down by brute force by those at the helm.

Memo Essay Example | Topics and Well Written Essays - 500 words - 4

Memo - Essay Example This will determine and provide them of an informed decision regarding the Bartkowicz case. The federal government through the comprehensive Drug Abuse and Prevention and Control Act of 1970 banned the import, cultivation and distribution of illicit drugs and placed marijuana together with heroine in schedule I as non acceptable for medical use but potential for abuse according to the federal bureau of justice statistics(1992). On the other hand, the state of Colorado through an amendment in November 2000 passed a legislation that legalized medical use of marijuana in treating cancer, HIV/AIDS, severe nausea and other diseases though with restrictions (Department of public health and environment, 2010). This piece of legislation contravenes the federal law which does not acknowledge marijuana as useful medication. In Colorado, patients and caregivers enroll in state medical marijuana registry and are issued with registry identification card by the state health agency in order to be allowed to use marijuana. But they can possess no more than two ounces of usable form marijuana and not more than six marijuana plants per patient. Bartkowicz had 12 patients’ certificates and cultivated more than 200 plants which clearly mean a violation of the state law as well as federal law prohibiting possession of more than 100 plants. Besides, the patient certificates are confidential and are kept by the state health agency. Furthermore, the article quotes him as having bragged about his profits and ability to operate a grow house without detection. Thus, he was not cultivating marijuana for medical purposes but sells it for a profit. Clearly contravening the law through drug trafficking. Operating within 1000 ft of a school or playground is also among the provisions punishable by federal law. Concurrently, the Colorado law prohibits use of marijuana in a place open to general

Problems of toxicology on the human organism Assignment

Problems of toxicology on the human organism - Assignment Example Basic functions of the liver being the largest organ in the digestive system, its functions include:†¢ It helps indigestion. Liver cells contain bile which produces bile juice that helps in digesting fats before they are absorbed in the small intestines. Bile also helps in the excretion of toxins from the liver detoxification processes.†¢ The liver helps in metabolic and synthetic functions. The liver regulates blood sugar level in the body.  Ã‚  Ã¢â‚¬ ¢ Liver deactivates hormones†¢ It helps in the synthesis and release of lipids, decomposition of fatty acids and the synthesis and transport of cholesterol.†¢ The liver helps in synthesizing blood clotting factors.†¢ The liver also helps in removal of toxins in the body.Characteristic of organochlorine pesticides. Organochloride pesticides are denser than water due to the higher weight of chlorine and they are good alkylating agents. They are also less biodegradable.Some pesticides cause inactivation of acety lcholinesterase.  Symptoms include fatigue, headache, dizziness, not seeing well, vomiting, chest discomfort and excessive sweating.The reason is that pesticides are chemicals that inhibit the work of an enzyme.The neurotransmitter is a chemical that transmits signals across a synapse from one neuron to another neuron. Examples include amino acids and peptides.  It is the circulation of substances, such as bile salts, which are absorbed from the intestines and carried to the liver for secretion into the liver then back to the intestines again.

Reflect on the alignment between your skills and attributes and those Essay

Reflect on the alignment between your skills and attributes and those required in commonwealth bank of the accounting profession - Essay Example There is an array of environmental characteristics to which an accountant working with Commonwealth Bank is exposed to. Some of the major operations taking place at the Bank are private and business banking, enterprise and group services, dealing with markets and institutional banking, retail banking service and wealth management. No matter what kind of environmental traits an accountant is exposed to his skills and attributes must be always aligned. To work as an accountant at the Commonwealth Bank one need to have some professional skills as well as some expertise in his or her respective field. In addition to having the basic accounting skills the accountants must also have some other essential skills such as being computer literate and possessing in depth understanding of spreadsheets. As an accountant at Commonwealth one has to deal with petty cash, the investments and bank accounts of other people, so it is necessary that he or she is trustworthy and honest. It is important that the accountant adheres to all the organizational and accounting policies. Commonwealth Bank likes to include individuals in the firm that are good at multitasking. The Commonwealth Bank also likes to include fresh graduates as interns in their team. The reason the Bank likes to welcome new talent is because it wants that minds with new and innovative idea should be the part of the organization and come up with creative new ideas. The firm does not desire for graduates having much experience as interns. All they are looking for are interns willing to work and learn with the bank on a contractual basis. All they require to have is the basic accounting knowledge and computer and presentation skills. Commonwealth Bank may ask its accountants to lead teams for various important projects. They are also required to oversee projects and enforce the policies of the Bank. It will be an advantage for the Bank if the accountant possesses strong communication skills as it will be

English literature 2 Essay Example | Topics and Well Written Essays - 2250 words

English literature 2 - Essay Example The story mainly explores the themes of control and women subjugation in the ill-fated society. The complex ways in which Sons of Jacob control the Gilead’s people and the ways anti-feminism is indoctrinated throughout the story are analyzed in detail. The narrative provides a clear view of the ways feminism has gone awry in the near future with the rise of patriarchy which in-turn was controlled by the religious totalitarianism. Set in the near future, the dystopian world is marked with rigid laws and women subjugation by a totalitarian Christian theocracy called Sons of Jacob. After the assassination of the president, a group of Right-wing fundamentalists take control of the entire State through a military coup and establishes the Republic of Gilead. The state was founded with the desire to restrict freedom and control every aspects of the society. â€Å"The Gilean government maintains its power by means of surveillance, suppression of information, ‘re-education’ centers, and totalitarian violence†.1 Owing to the pollution and radiation, the society sees a steep increase in sterility among men and women, which declines the birth-rates to dangerous level. Because of the declining birth rates, the oppressive puritan government of Gilead focuses on increasing its population by recruiting handmaids to repopulate the state. Offred was assigned to bear children for the Commander and his wife, Serena Joy, an elite couple who have trouble conceiving. The freedom of Offred is completely restricted by the totalitarian government. â€Å"Offred in The Handmaids Tale is victimized by a totalitarian system that attempts to control her thoughts and deny her humanity†.2 She is allowed to leave the house only for shopping trips and her monthly doctor visits. Even when she is away from home, her every public move is watched by the Eyes, Gilead’s secret police force. She is

Revollutionary and evolutionary socialist hae different ends and means Essay Example for Free

Revollutionary and evolutionary socialist hae different ends and means Essay Socialism is a broad ideology which covers a whole range of different traditions and ideals. There are disagreements within socialism are most definitely between revolutionary and evolutionary socialist in terms of means and ends. Revolutionary socialism believes in the idea that a capitalist system will not easily fall and so the only way to remove a capitalist society is for a mass up rise and overthrow of the system accepting that violence may be involved with this. From a Marxist-Leninist view the way for this to take place is for a vanguard party to help the proletariat to have some sort of revolutionary class consciousness. Revolutionary socialist reject electoral and constitutional politics as it is inextricably tied to the interest of a capitalist society and the ruling class, which is why Marxists see revolution as inevitable as they believe in the complete abolition of it. Revolutionary socialism therefore seeks the abolition of Private property and the state; this is because Marx and Engels viewed capitalism and its traditions to be a system of naked oppression and exploitation on the working masses and therefore the only way to remove capitalism and enforce socialism is by mass up rise from working class. Marxists therefore believe that political power reflects class interests and that the state is a bourgeois state that is based on the capital. Reasons in which there is a need for a overthrow of the bourgeois state by political revolution is because Revolutionary Socialists understand that change by political reform and gradual change which is supported by evolutionary socialist are clearly misleading as the ideas of universal suffrage and regular and competitive elections are simply a disguise of the actual reality of unequal classes and to mislead the political energies of the working class. Hence the need for the class-conscious proletariat to overthrow the capitalist state in order to enforce socialism. However in contrast evolutionary socialists believe that means of socialism should be brought about peacefully by the ballot. An example of this is Fabian Socialists who believe in inevitability of gradualism, which means that the working class would use the means of political democracy to empower them and therefore use voting to bring a Socialist Party into power. Fabian Socialists therefore take the liberals view on the state rather than the Marxist, so the state should be neutral authority rather than an agent of class oppression. They also believe that through education and a combination of political action that the elite of the capitalist society can be converted to socialism this way, essentially for them is the most easiest way to achieve socialism in the most peaceful manner. the use of the ballot would therefore develop an evolutionary outgrowth of capitalism. The inevitability of gradualism is supported by evolutionary socialists as extension of franchise would eventually lead to universal adult suffrage which will then lead on to political equality. if political equality is apparent, then in practice it will work in the interest of the majority. so evolutionary socialists believe political democracy would go in the hands of the working class as within any industrial society, the proletariat would be the majority. Therefore, as human nature seen by socialist is ultimately altruistic, they will inevitably be drawn towards social political parties which offer social justice. this will then guarantee the success of socialist parties numerically. once in power the party will then be able to legitimately create changes within society towards socialism and so achieving socialism peacefully and therefore making it inevitable. There are also disagreements with the terms of ends in socialism between revolutionary and evolutionary socialists. As seen, revolutionary socialism seeks to abolish capitalism and seek to replace it with a classless and stateless society which essentially the Marxist utopia; they also seek a social system based on common ownership. Revolution socialists believe private property should be removed as they believe that the origins of competition and inequality come from private property, and so they seek to remove private property as it is seen as unjust because wealth is produces as a collective effort of humans and so should not be owned by individuals. Common ownership as a terms of ends also emphasises on the fact that private property is morally corrupting and it fosters conflict in society ie. between owners and workers, or simply rich and poor. Therefore Fundamentalist socialists seek to abolish capitalism and replace it with a qualitatively different kind of society based on common ownership. Whereas, the evolutionary socialist seek to attain socialism through a parliamentary route and evidently showing the clear disagreement between evolutionary and  revolutionary socialists as they have very different ways to achieve socialism and the type of socialism that will be enforced as evolutionary socialists believe in a few types of ends ranging from the abolition of capitalism, to taming it through welfare state, wealth and progressive taxation which is definitely opposed by revolutionary socialists. Essentially they moderately critique capitalism as they only want to reform and reduce the economic inequalities and increase social justice. this has led to the redefinition of socialism in terms of distributive equality rather than common ownership. however there has been an exception within socialism with Fundamentalist democrats as they want to remove capitalism through the parliamentary route, however there has not been any demonstration of this type of ideology.

Diabetes Mellitus: Causes And Effect

Diabetes Mellitus: Causes And Effect Diabetes Mellitus is considered one of the major health threats diseases that affect people nowadays. It affects both genders male and female within different age group. However, it is mainly occurs as a result of insulin secretion disorder. Every person is different, so Diabetes Mellitus treatment will be tailored to needs. There are lists of common drugs prescribed in Bahrain clinics which are along with a proper diet and exercise help in controls high glucose level in the blood and also help in reduce complication of Diabetes Mellitus such as kidney damage, eye blindness, nerve problems, loss of limbs, and sexual function problems. Proper control of diabetes Mellitus also reduces the risk of a stroke and heart attacks. Diabetes Mellitus is a chronic medical condition, mean in controlled it is restore life time. There are two major type of Diabetes Mellitus known as type 1(IDDM) or Juvenile Diabetes Mellitus and type 2 (NIDM). This topic was selected to obtain more details regardin g this disease to help people in elevate their knowledge and awareness about Diabetes Mellitus prevention to reduce its complication. This paper on Diabetes Mellitus in both genders will include general information of the disease, symptoms, causes and risk factors of Diabetes Mellitus. Finally, the effects, treatment and prevention of the disease will also be considered in this paper. Types of Diabetes Mellitus There are two main kinds of Diabetes Mellitus are type 1(IDDN), type 2 (NIDM), and Gestational Diabetes Mellitus considered as a hired type only during pregnancy. Type 1 Diabetes Mellitus Type 1 Diabetes Mellitus, formerly called insulin-dependent diabetes or Juvenile diabetes, it is usually diagnosed in children and teenagers. In this kind of diabetes, the beta cell of the pancreas failed in produce insulin because the bodyà ¢Ã¢â€š ¬Ã¢â€ž ¢s immune system has attacked and destroyed them. Treatment for type 1 diabetes includes taking insulin shots or using an insulin pump, diet healthy food, regular exercise, control blood pressure and cholesterol. Type 2 Diabetes Mellitus Type 2 diabetes, formerly known adult-onset or non insulin dependent diabetes most common kind of diabetes. People can develop type 2 diabetes at any age, even childhood. This form of diabetes usually starts with insulin resistance, a condition in which fat, muscle, and liver cells do not utilized insulin properly. At first, the pancreas adjusts with the added demand by producing more insulin. In time, however, it loses the ability to secrete enough insulin in response to meals. People who are overweight and inactive are more likely to develop type 2 diabetes. Treatment includes taking diabetes medicines, control healthy diet, regular exercise, control blood pressure and cholesterol, and taking aspirin daily. Gestational Diabetes Mellitus Some women develop gestational diabetes late in pregnancy peroid. Although this Kind of diabetes usually disappear after the baby is born, a woman who has had gestational diabetes is at risk to develop type 2 diabetes later in life. Gestational diabetes is caused by the hormones of pregnancy or deficiency of insulin. Signs and symptoms The early symptoms of untreated diabetes are related to elevated blood glucose levels, and loss of glucose in the urine. Increase glucose in the urine cause excessive urine output which lead to dehydration. Dehydration causes increased of thirst and water consumption. The inability of insulin to perform normally has effects on protein, fat and carbohydrate metabolism. Insulin is an anabolic hormone, that is, encourages storage of fat and protein. Insulin deficiency leads to weight loss despite an increase in appetite. Some un treated diabetes patients also complain of fatigue, nausea and vomiting. Patients with diabetes are easily developing infections of the bladder, skin, and vaginal areas. Fluctuations in blood glucose levels can cause blurred vision. Extremely elevation of glucose levels can lead to lethargy and coma. The inability of insulin to perform normally has effects on protein, fat and carbohydrate metabolism. Causes and effects of drugs for diabetes Diabetes mellitus is major health problem in whole world nowadays. It has been affecting both sexes; males and females with in all age group. Infarct, there are certain causes that lead people to use anti high per glycemia medications for type 2 and human insulin for type1, like heredity, social status and psychological condition. In addition, there are also certain effects resulted from misused of diabetes drug such as complications of diseases. To begin with, there are several causes that lead people to become diabetes mellitus. .First of all, many people get diabetes mellitus because of heredity. For example, genetic and hormonal problem lead people to get type2 and specially type 1 diabetes mellitus. The life style of some people also plays a role in being diabetes mellitus type2.If people do not practice enough or proper exercise and they are not aware of the quality and quantity of the food, they will certainly end up in raising their blood glucose. Last but not least, the psychological condition has a great influence on some people to become diabetes mellitus specially those who suffer from certain emotional or stress problems. As a result of above, there are certain effects that might result from being diabetes mellitus. To start with, diabetes people always suffer from some diseases such as blindness to, kidney failure, disease atherosclerosis, coronary heart disease and strokes. Genetic Risk Factor Diabetes Mellitus has grater risk among type 1 (Juvenile Diabetes Mellitus) whose parent or relative side have history of type 1 Diabetes Mellitus (IDDM), (David K, 2008). Social Risk Factor The life style of some people also plays a role in being diabetes mellitus type2.If people do not practice enough or proper exercise and they are not aware of the quality and quantity of the food. There also another risk factor which is over weight or obesity which play a big role in Diabetes Mellitus especially type 2 (NIDM). Gestational Diabetes Mellitus (GDM) Risk Factor Women who have gestational diabetes during their pregnancy are more prone to get diabetes Mellitus type 2 (NIDM) in future. And complication of Gestational Diabetes Mellitus lead to get big birth baby weight, defect of lung surfactant which cause a respiratory distress syndrome , shoulder dystocia , and cesarean suction delivery to prevent further complication of both mother and baby. Diabetes Mellitus diagnostics Test The fasting blood glucose test is the way to diagnose diabetes after the person has fasten overnight for eight hours, a sample of blood collection for analysis .Normal fasting blood glucose is lower than (100 mg/dl) which call A/C sugar and if A/C sugar is higher than 126 mg/dl on two or more test on different days is diagnosed as diabetes. Then had breakfast and after two hours second blood sample which known P/C sugar or random sugar , a blood glucose level around 200( mg/dl) or high indicate as diabetes. HBA1C Test This test is usedfor diagnosis, an elevated level of glucose irreversibly bound hemoglobin (termed glycated hemoglobin or HbA1c) of 6.0% or higher is known as abnormal finding by most hospitals laboratories. HBA1C is a therapy and treatment test which reflects blood picture of glucose level over preceding ninety days is the average lifetime or red blood cell which consists of hemoglobin; some doctors request this type of test during diagnosis to evaluate changes of HBA1C, the range recommended for glycated hemoglobin is 6.5% in diabetes patient. Complication of Diabetes Mellitus Kidney Complications in diabetes Diabetes affect kidney and it normal function, the urine test done to measure the quantity of the protein (albumin) in urine that is to determine kidney function affected by the especially kidney filteration, presence albumin is early indicator of kidney complication is a nephropathy. the regular checkup especially for type one diabetes mellitus after five years from diagnosis and for type two at the time of diagnosis and if the test show presence of protein in the urine preventive measures should be considered . Hypertension and related complication in diabetes Most diabetes clients complain of high blood pressure, elevation of blood pressure stresses the cardiovascular system, by causesing some symptoms which helped to increase development of diabetic complications such as kidney and eye. High blood pressure diagnose by measuring blood pressure on a regular basis. Normal reading is 130/80. Diabetic people who are not suffer of kidney complication to reduce blood pressure 120/75 as well as for people complain of kidney complication. Cardiovascular Complications There are certain factors helped to increase cardiovascular complication such as smoking cigarettes, uncontrol blood pressure, highperlipidemia and alcohol consumption. Lifestyle stresses increased risk of cardiovascular disease, which can cause myocardial infarction (heart attack), angina (chest pain), stroke, and death. Retinopathy Complications It is amicrovascular disease with no signs or symptoms, and I is common disease cause blindness in diabetes mellitus both types 1 and type 2.which detected by retinal examination, by proper treatment, well control blood glucose level and early detection help to prevent loss of vision. Neuropathy Complictions It is a microvascular disease as a result of nerve ischemia, the nerve function affect due to increase glucose level in the blood. There are different types such as autonomic, neuropathy mononeuropathy, radiculopathy and symmetric polyneuropathy (with small- and large-fiber variants). The common type is the symmetric polyneuropathy which affect distal hand and feet. It manifests as, paresthesisa, dysesthesias, orapainless of sense touch and vipration. And the symptoms of lower extremities as follow cause foot traumma froil-fitting shoes and abnormal weight bearing which cause foot ulceration and infection or fracture. (Jill. P, 2007). Treatments Controlling blood sugar is necessary to avoid future complications of Diabetes Mellitus there are certain ways of treatments help to control elevation of blood glucose level will start now with medication that used in diabetes mellitus management first of all is: Insulin therapy Insulin is use as treatment in both types of diabetes mellitus especially for type one which works as insulin replacement therapy. There are several types of insulin help in control high blood sugar , the most common types such as Actropid , NPH , Lantus and Novopen insulin . And the more popular types of oral hypoglycemia like for example tablet Metaformin 500 mg and 1000 mg, tablet Dionail 5 mg and 10 mg and table 30 mg. Exercise Therapy Program Physical activity helps in transportation of sugar in to the body cell, which is use for energy the more use of exercise help to reduce high blood sugar, and makes the insulin receptors or cells more sensitive to the hormone thus improves the utilization of available glucose more over it is also improve blood circulation and cardiovascular fitness, reduced blood hyperlipedemia. Physical activity also promotes weight reduction and help to reduce tension and stress. Foot Care Prevention Program Diabetes Mellitus affect blood circulation which leads reduction of blood supply to lower extremities and that change put the feet at high risk to develop potential complications. foot complications are more common regarding diabetes mellitus patient ,for that health care providers instruct diabetes patients to do home self examination to their foot. Foot Self Exam Advise Diabetes Mellitus people to examine their feet daily, full feet and especially between the toes. And to look for any cut wound, ulcer and broken skin or change color this examination can be done during bath time. A mirror can help in examination or one of family member. In conclusion there are certain causes and risk factors that lead to diabetes mellitus. Diabetes mellitus is a major health problem, and considered to be silent illnesses which affect all body parts .Therefore people should be aware their illness and it is complication and also identified the types of diabetes mellitus with some common types of medication. Finally, show also the causes and effects of the disease and how to diagnose the disease.

Attachment And Associated Disorders In A Classroom Education Essay

Attachment And Associated Disorders In A Classroom Education Essay EE and JE are two brothers, age eleven and eight respectively, who attend the same mainstream primary. Both children were identified as having difficulties considered consistent within Autistic Spectrum Disorders (ASD) and therefore each was issued with a Special Educational Needs (SEN) Statement. Both children have recently started to experience social, emotional and behavioural difficulties (SEBD) at an intensity which is of great concern for those professionals working with them. A more detailed description of these difficulties will be outlined in the following section. The school they attend opened an ASD Resource Base (RB) in September 2009. The siblings have been timetabled in the Base according to their language and cognitive developmental levels. They were mapped for this wave 3 intervention with the view of increasing their successful inclusion in the mainstream educational offer. For EE, initial assessment lead professionals to allocate 60% of his school time in the RB, along with eight other students of different ages but similar educational needs. All nine children have been assessed within P Scale levels (QCA, 2005). JEs learning difficulties are of a moderate nature and therefore he was grouped in a different ability group with other three students. All children in this group were assessed to be working at National Curriculum level 1. JEs group was scheduled four weekly sessions in the Base with the view to provide additional support in the development of the childrens Literacy, Numeracy and Social/Emotional skills. All teachers involved in their education are developing a shared understanding of the use of Provision Maps (PMs), personalised documents that provide an overview of the childrens allocated wave 2 and wave 3 interventions, as well as their long and short term educational targets. PMs are used to inform teachers planning, both in the mainstream classroom and in the RB. In addition, they provide staff with a shared understanding of each childs educational needs (Gross, 2008). PMs also contribute to the schools inclusive ethos, supporting Riesers (1995) proposal that SEN should be part of the schools equal opportunities policy rather than being considered as a separate issue (cited in Cowne, 2000). Any child on role at this primary can access to the provision that is additional to or different from the mainstream offer at any time their needs indicate so, whether they present with SEN or not. The purpose of this essay is not necessarily to challenge the subjects ASD diagnoses but to analyse the nature of the behaviours they are currently manifesting, which may provide some relevant explanations and result in useful interventions once and if attachment disorders are considered. Johnson (1992) and Williams, OCallaghan and Cowie (1994), authors cited in Geddes (2006), maintain that childrens attachment experiences have implications for those seeking to support them in their learning process. It is the authors assumption that the two boys in this study are using behaviour as a way to communicate their emotional needs. This essay will attempt to give meaning to their current behaviour using Geddes Learning Triangle Theory (2006) and apply this analysis to inform future practice. Recent behavioural changes in both siblings if considered jointly may contribute to critically identifying possible parenting issues, which could prove significant as both children are currently being assessed as potentional candidates for the Child Protection Register. Identifying Problem Behaviours: an outline of background information and recent behavioural observations. EE is the eldest of the siblings and will be moving to secondary education in September 2010. He was diagnosed with ASD when he was almost 3 years old. EE presents with severe difficulties in the three areas of development which constitute the triad of impairments at the core of the autistic spectrum: social and emotional understanding; all aspects of communication; and flexibility of thought and behaviour (Jordan, 2005). During his primary education, EE has been known as a compliant boy, very quiet and tranquil. He tends to keep to himself but responds well to adult lead activities. He finds it hard to stay focused on activities that are not of his own choosing but understands boundaries and responds well to positive behavioural management approaches used with individuals with ASD, such as making connections with key adults, clear expectations, and verbal praise (Kluth, 2003). Over the past two months, EE has shown increasing signs of anxiety in response to other children suddenly b ecoming upset. On one occasion, a little girl in his RB group accidentally hurt herself and began to cry inconsolably. The change in his muscle tone was very apparent to those working with him. He became very rigid and placed his hands on his stomach. After a minute or two, and once the girl had calmed down, EE asked to go to the toilet, which he never had done before during lesson times. While it is reported that EE has been receptive to criticism in the past, he is currently very sensitive to any sign of disapproval, getting easily upset if he feels he is in trouble and often denying any wrongdoing. If another child hurts him/herself and a graze is apparent, EE tries to communicate the incident to an adult. He has begun relating these incidents to his own experiences, intentionally expressing these connections to the adults working at the RB and consequently disclosing events of concern. He has pointed at scars on his body while naming his brother. When asked what happened, EE usu ally responds mummy slaps JE. EEs language difficulties are a barrier to him expressing his needs and historically he has not initiated a conversation with another person. The contexts in which EE feels the need to share his own thoughts are related to others or himself being in physical pain. Recently EEs appetite has also worsened and he is reluctant to join in at snack time, having to be regularly encouraged to eat. It would then seem reasonable to consider EEs behaviours, such as the changes in his appetite, noticeable anxiety and withdrawal, as symptoms possibly associated with a specific emotional disorder, such as depression or anxiety (DfEE, 2001). JE is a year 4 student and the second child of what is about to become a family of four siblings. JE also was diagnosed with ASD at the age of four. He has always had a very loud and active nature. His language impairment is more apparent in his expressive skills, especially when involved in some kind of conflict with his peers. JE is known for his tendency to be non-compliant. When contradicted or challenged, he initially would protest verbally, but would comply with key adults like his teacher or LSA. He had not shown any physical aggression until two months ago. JE regularly appears in a heightened state of anxiety and he has become increasingly negatively fixated on one particular child, with whom he has experienced difficulty interacting with throughout his schooling. His sensitivity to criticism has accentuated recently and his difficulties in initiating and maintaining positive and trusting relationships with both peers and adults are escalating. JEs most challenging behaviour is his determination to always be in control at whatever the cost, both in class and at playtimes. He appears increasingly restless and has expressed lack of sleep. The nature of JEs SEBD is gradually proving more challenging to those working with him, to the extreme of being at risk of permanent exclusion. He is developing a pattern of flight and fight (Geddes, 2006), demonstrating an increasing violence against school property and/or adults. Physical restrain is met with spitting, kicking, punching, and even with the shouting of false accusations. Sometimes the trigger to his outburst can be peers succeeding in tasks or behaviours which he has declined to attempt himself. At other times, the outburst occurs when he has been denied permission to go to the toilet or to access to a preferred activity. His ability to remain on task is deteriorating. When a member of the mainstream staff referred to calling his father to report his behaviour, JE begged for it not to happen, alegating that his father would hit him with the belt. Despite knowing of his tendency to lie, the leadership considered all recent developments involving both siblings, and the schools child protection officer referred their case to Children Services. Circular 9/94 (DfEE, 1994) defines (S)EBD as difficulties presented in a continuum between behaviour which challenges teachers but which can be considered within normal developmental bounds and that which is indicative of serious mental illness. In EEs case, the behaviours he is presenting could be considered typical within the autistic spectrum, yet it is the sudden change parallel to those observed in his younger brother that has alerted professionals working with him, triggering a multidisciplinary analysis of the possible causes underlying these behaviours. JEs disruptive and disturbing behaviours, the deterioration of his social skills and his escalating distress, have lead the author of this paper to consider a possible overlap between his SEBD and mental health difficulties (SEBDA, 2006). It would appear that his current case scenario fits within the DfES (2001) definition of conduct/anti-social disorders: Conduct disorder is a term used by mental health specialists to describe a syndrome or core symptoms, which à ¢Ã¢â€š ¬Ã‚ ¦ involve three overlapping domains of behaviour: defiance of the will of someone in authority; aggressiveness; and anti-social behaviour that violates other peoples rights, property or person. (DfES, 2001 p.24) A referral to Children and Adolescence Mental Health Services (CAMHS) followed this hypothesis, but in the interim that assessment is undertaken by the designated professionals, staff involved with JEs education relates to Geddes (2006) assertion of the practitioners need to reflect upon the effect that he is having on those working with him. Professionals agree that the severity of JEs behaviour at times of crisis appears to be negatively affecting professionals ability to think and respond using best practice, thus the system is becoming reactive with an increase in punitive responses and fixed term exclusions. JE is gradually becoming more rejected and unpopular amongst his peers and the adults around him, which is having a detrimental effect on his self-esteem and consequently his academic performance is decaying hastily. Difficulties in interpersonal relationship skills correlate highly with self-esteem, affect school performance and other psychosocial domains (Dana, 2009). JEs emotional and social difficulties seem to be spiraling within Danas assertion. Greenhalgh (1994) emphasizes that for those children affected with emotional and behavioural difficulties, their ability to learn is strongly linked to the childrens ability to relate to others. His assertion could be then considered in connection with the pioneer work of Bowlby (1969; cited in Bowlby, 1988) on Attachment Theory. Bowlby explains attachment behaviour as a set of behaviour patterns meant to develop during the childs early months of life. He adopts an ethological approach to the understanding of parenting and identifies the need for protection as the reason for the development of attachment between infant and caregiver. Attachment can be explained as the emotional bond that develops between the two, providing the infant with emotional security (Peardy, 1998). Cooper, Smith and Upton (1994) considered that behaviour problems in schools could be caused by the emotional difficulties emerging as a consequence of difficult family backgrounds or physical/sexual abuse. Ainsworths experiment called The Strange Situation (1978; cited in Geddes, 2006 and Pearce, 2009) contributed to the identification of the essential input of the mothers sensitivity to her infant in the development of attachment patterns. It is reported that JEs social and emotional difficulties, specially his inability of developing trusting and long lasting relationships, have always been present during his schooling, but has taken a more anti-social direction in recent times. Prior to critically analysing the attachment patterns observed in the teaching and learning environment of the RB thus the individuals SEBD can be analysed under the Attachment Theory framework -, it appears relevant to first consider the Attachment Theory in relation to children diagnosed with autistic disorders. Attachment patterns in children with ASD. Parenting children with ASD can be highly stressful (Koegel et al. 1992 and Dum et al. 2001; cited in Rutgers et al. 2007). Rutgers et al. (2007) explain how a number of researchers maintain that impairments in social interaction may have their impact on parental interactive behaviour, suggesting that parenting is particularly affected by the childs lack of adaptability, his/her demandingness and the parents acceptability of the childs disability. Despite this fact, Rutgers et al. (2007) conclude that children with ASD are able to show secure attachment behaviours to their parents regardless of their impairments in social interactions. The results of their study, also indicate that children with ASD who present with attachment disorders, follow a disorganised/disoriented pattern. Pearce (2009) describes this pattern as that defined by the childrens bizarre and contradictory behaviours towards the caregiver, exhibiting incomplete movements and poor affective displays. Rutgers et al. ( 2007) attribute the cause of these differences to the detrimental impact that the childrens social and language impairments can have on their parents interactive behaviour, especially when the children have severe difficulties in conventionally displaying their emotions. These authors maintain that with children with ASD, more sensitive parenting is not necessarily associated with more attachment security, whereas for children without ASD, more sensitive parenting is associated with more attachment security. These findings could be significant when identifying differences in the possible underlying causes of the siblings current SEBD. As outlined in the introduction of this essay, the aim of this present analysis is to underpin possible connections between the subjects SEBD and what Ainsworth et al. (1978, cited in Geddes, 2006; Rutgers et al. 2007; and Pearce, 2009) referred to as insecure patterns of attachment. Before considering possible attachment disorders as possible causes of the childrens SEBD, the siblings language difficulties have been taken into consideration. Teaching staff consulted the RB Speech and Language Therapist (SALT) in relation to a possible link between the childrens recent change in behaviour, their communication disorders, and their self-awareness. Law and Garrett (2004) cited the work done by Baker and Cantwell (1985) in order to determine the exact nature of the relationship between behavioural disorders and communication disorders. These authors concluded that early communication difficulties and behavioural problems are integrally linked in a common developmental trail that may beco me stronger as the child grows older. Both children have been receiving language therapy at school and since the opening of the RB, the hours of direct contact with the therapist have increased. During the first weeks of the school year, both children shown better than expected progress in all academic areas and SALT reported considerable improvement in their language and communication skills. Both children are demonstrating a strong need to communicate. Whether this need is to point at what is upsetting them or to link their present experiences to other environments is unknown. In consultation with the SALT, and in terms of their language development, it was agreed that both children are making good progress. It was then assumed that answers to the subjects change in behaviour needed to be found elsewhere. Understanding the nature of early experience and its disorders in the classroom could help staff understand the meaning of the childrens behaviour in school and indicate what kind of response and intervention may be effective (Geddes, 2006). Attachment patterns observed in the classroom: differences between the two siblings. Clements (2005) asserts that behaviour is driven by interactions between the individual and the environment, adopting an ecosystemic approach when understanding behaviour in children with ASD. Attachment Theory is yet another ecosystemic framework within which professionals have the opportunity to view pupils and their social and emotional difficulties holistically (Geddes and Hanko, 2006; Gross, 1987). Consequently, staffs understanding of the impact early experiences can have on the childrens behaviour at school could contribute to the emotional heath and well-being of all pupils (Geddes, 2006). Dowling and Osborne (1985; cited in Geddes, 2006) stress that children develop an understanding of relationships based on their experiences with parents and siblings, friends and extended family. Through these primary experiences, Dowling et al. explain how children will develop an understanding of rivalry for parental affection, sharing and ownership. Stern (1985) maintains that experience s of being in the company of an other are to be seen as active acts of integration, rather than as passive and unsuccessful intends of differentiation of their self. Both siblings seem to have recently suffered deterioration in their emotional well-being, yet they appear to be expressing these difficulties in very different ways: while EE is approaching adults for comfort, JE is attacking them. These differences, explains Bee (1997), could find an explanation in the biological argument explaining temperament and personality. The biological perspective considers that each individual is born with characteristic patterns determined genetically, which then establish the individuals responses to the environment and to other people (Ayers, Clarke and Murray, 1999; Bee, 1997). Goleman (1996) supports this statement and adds that each individual inherits a series of pre-set emotional features, which determine his/her temperament. It would seem, however, as if by adopting a biological perspe ctive to explain the differences in the siblings behaviours, the birth order of the children would then not be accounted for, nor any environmental factors. This would then contradict the advice of a number of researchers who advocate for the need to adopt an eclectic approach to the analysis of SEBD (Cooper et al., 1994; Cooper, 1999; Jones, 1999; Visser, 2002; Visser, 2005). JE is the second of three siblings and the family is currently expecting a fourth baby. EE was diagnosed with ASD soon after JE was born. Sterns (1998) assumption that experiencing the self in the company of another is to be seen as an experience towards integration might not have been such for JE. Links between Attachment Disorders and Mental Health Problems can be found in Greenhalghs (1994) work when he refers to Kleins (1946) concept of the paranoid-schizoid position, which is characterised by the individuals strong need for omnipotence, or in another words, the need to have things ones own way. They relat e omnipotence to the fear that allowing others to get their ways will stop the individual from preserving the experience of things being good. When identifying the problem behaviours in previous sections of this essay, it was mentioned JEs need to dictate his own way (e.g. he is to go to the toilet any time he wants to, not when he is scheduled to; he finds it very difficult to cope with the adults authority, often challenging it and reacting violently when feeling contradicted). Geddes (2006) applies the principles of the attachment patterns originally determined by Ainsworth et al. (1978; cited in Geddes, 2006; Rutgers et al. 2007; and Pearce, 2009) to the classrooms teaching and learning dynamics. She does so with what she names The Learning Triangle, established between the child, the teacher and the task. Rutgers et al. (2007) reached the conclusion that children with ASD tend to be less secure and more disorganised in their attachment pattern. This assertion could provide a th eoretical basis to critically consider JEs SEBD difficulties as being caused by a disorganised /disorientated attachment. When describing pupils whose attachment pattern is of this type, Geddes (2006) identifies the following responses to their schooling and learning: à ¢Ã¢â€š ¬Ã‚ ¦ the pupil is likely to: appear in a heightened state of anxiety; be highly vigilant and notice any slight distraction; have an absence of trust in the authority of adults; be insensitive to others feelings; place considerable importance on objects rather than relationships; may bully others perceived as vulnerable/reminders of their vulnerability; get into trouble a lot in relatively unsupervised settings such as the playground; experience overwhelming affect (feeling) which has no apparent meaning; sudden react to unseen triggers; be extremely sensitive to criticism and implied humiliation; have little development of the capacity to reflect à ¢Ã¢â€š ¬Ã‚ ¦ and sadly appear to enjoy very little. (Geddes, 2006; pp. 108) JEs problem behaviours seem to be consistent with most of the patterns described above. When JE joins a lesson in the RB, he is asked about his mood. All pupils in his group are invited to register themselves according to six basic emotions. JE has only managed to identify two of the choices, excitement and anger. Over the past month, JE has regularly indicated feeling angry but he cannot express the reason behind his emotion. Research on the origins of anger and rage link aggression and violence to weak bonding in infancy and weak parenting (APA Commission on Violence, 1993; cited in Geddes, 2006). Geddes (2006) also quotes Holmes (2001) definition of outbursts of rage as a form of displacement activity resulting of an individuals dilemma between fear and need. She also classifies the learning profile of disorganised students as that of being omnipotent and controlling when approaching the classroom, reaching to the same consideration as other authors previously refer to (e.g. Klein , 1946 in Stern, 1998). On the other hand, EE is responding well to a nurturing approach to his emotional needs, which Clements (2005) identifies as one successful strategy for those individuals with ASD who like EE are sensitive or anxious and ready to avoid situations. When considering Geddes Learning Triangle to critically analyse EEs SEBD, the evidence compiled with the SALT; the fact that he is approaching the adults in the RB when feeling upset and/or distress; his growing ability to work independently with the support of visual aids; and his good response to the nurturing approach staff is adopting, could contribute sufficient evidence to consider EE as a securely attached pupil who over the last two months has been experiencing some external strain. His condition of first-born and his kind and gentle manner would appear to have contributed to his development of a secure attachment with his mother. Over the years, he has demonstrated a capacity to adapt to school and to respond to the demands of the academic and social setting in which learning takes place, which Geddes (2006) identifies as features characteristic of secure attachment, a social and emotional skill that children with ASD are capable of achieving (Rutgers et al. 2007). Geddes goes to describe the secure attached pupil as a child who presents with high scores of ego-resilience and self-esteem, less dependency on the teacher with the past of time, but with a growing affect for him/her. The securely attached pupil can increase the intentionality in his/her interactions with others and s/he is generally more co-operative. This would seem consistent with the recent improvement in EEs expressive skills assessed by the SALT as well as his ability to allow a key adult to help him focus back on task after an incident that may have upset him. Conclusions and advice for further practice It would seem that EEs emotional distress needs to be further assessed within the work of a multi-disciplinary team in order to bring some light to his family situation. His anxiety could be rooted to home events that are yet to be clarified. From an educational point of view, staff needs to advocate for his emotional well-being and continue offering a nurturing approach to his current needs (Clements, 2005). The conclusion reached in this discussion regarding the possible implications of an identified attachment disorder for JE, along with the nature of his behaviours, imply that the educational priority for the immediate future is to provide JE with safety, reliability and predictability (Geddes, 2006). Visual cues, such as visual timetables, are already being used. Clear expectations and behavioural boundaries are common and consistent practice amongst the staff of the RB and, in few occasions, JE has shown some positive responses to the authority of one of the teachers. It appears necessary that these same boundaries are consistently used in the mainstream provision. In order to guarantee that, the teacher with whom he seems to be developing a positive relationship could be allocated as his key worker for a period of time. For children identified as having a disorganised/disoriented attachment pattern, Geddes (2006) also recommends the use of a physical container as a possible therape utic strategy. She advocates that this resource can be interpreted as a secure base. This approach needs to be further explored, but taking into account that JE is very fond of comic characters, providing him with a toy that he can place in and out of a box during the school day as required by his emotions could facilitate him with a tool with which to explore and regain interest in the world around him. JE shows interest in playing with his peers and it is often his lack of skills to initiate positive interactions at playtimes that causes him trouble. JE could benefit from adult support at playtimes to facilitate good role models and assertive approaches to conflict, social skills strategies recognised as useful in helping individuals to improve their self-concept and achieve optimal levels of self-esteem (Roffey, Tarrant and Majors, 1994). EE and JE have both been displaying abnormal behaviour patterns and despite very similar diagnoses of ASD, they have been exhibiting markedly different responses to what is assumed as external factors possibly stressed within the home. Through this examination of attachment and associated disorders, it has been hypothesized that the variation in the boys response could possibly be due to JE suffering from an attachment disorder in addition to his original diagnoses of ASD. For this supposition to be validated it is acknowledged that there is need for an extensive multidisciplinary investigation in the home dynamics and further analysis of JEs mental health. The value of investigating attachment and associated disorders when analysing possible causes of individuals SEBD is that it can inform staff to look further than the original ASD diagnoses. If the supposition of JE presenting with an attachment disorder of a disorganized/disorientated pattern is correct, working on developing JEs attachment to and trust of staff, as well as maintaining the specialised ASD provision within the RB, can only be of benefit to him. Unlike EE, JE is not responding to the strategies advised as best practice for children with ASD.

To Kill A Mockingbird Essay: Gender Roles and Feminism -- Feminism Fem

Gender Roles and Feminism in To Kill a Mockingbird When the novel, To Kill a Mockingbird, was written by Harper Lee, the Southern United States was still clinging tightly to traditional values. Southern societies pressured men to behave as gentlemen, and women were expected to be polite and wear dresses. These stringent gender roles were adhered to in small southern towns because they were isolated from the more progressive attitudes in other areas of the United States. Harper Lee documents the life of one young girl growing up in the small town of Maycomb, Alabama. Jean Louise Finch, also known as "Scout," is a young girl searching for her identity. Scout, a young tomboy, is pressured by adults who insist she should conform to the traditional role of a southern lady. Harper Lee establishes and promotes Jean’s masculinity through the use of nicknames, fighting, and masculine clothing, while contrasting her with women that fit the stereotypical female model. Â   In traditional society, parents name children according to their gender. Common names for boys include John, Robert and James, whereas Elizabeth, Sarah, and Cathy represent standard names for girls. The author gives her main character two common female titles, Jean Louise. Many southern females have two first names which reinforces their role in society as a Southern Belle, or a traditional southern lady. Lee contrasts this extremely feminine name with her masculine label, Scout. "'Scout, I'm [Jem] tellin' you for the last time, shut your trap or go home - I declare to the Lord you're gettin' more like a girl every day'" (52). It seems interesting Lee assigns Jean Louise such a manly name. Although the nickname accurately describes her personality, it does not seem a... ...she describes the pompous women. The author uses the women's conversations to emphasize the reasons Scout remains a tomboy and refuses the traits of Maycomb females. Harper Lee provides the reader with several examples of typical Maycomb females. She establishes Scout's masculinity with fighting and explains her demeanor by contrasting it with the typical female adults of the novel. The author also allows Jean Louise to wear masculine clothing and gives her a manly nickname. Therefore, the author favors Scout's unique personality and implies women do not have to act in a stereotypical manner. The book might inspire young girls to become independent and create their own unique personalities. To Kill a Mockingbird emerges as an important novel that contradicts female society and suggests that girls should not feel pressure to act in scripted "womanly" roles. Â  

Success Vs Ambition :: essays research papers fc

The two novels, which were read, demonstrated exemplary details of the ISU topics from which we were supposed to choose. The Hunt for Red October, by Tom Clancey, and Fatal Terrain, by Dale Brown were the two books being read and analyzed. These two novels are very similar in theme. Even though all of the given themes can be linked to, and have stunning similarities to one another, the themes which most protrude in these works, are success, and ambition. The ambition aspects in both of the books bear stunning resemblance to one another. In both cases, the kind of ambition illustrated among the characters is shown in a hands-on way. In both novels, new technology is invented, and new ways of succeeding are patented for use to have an edge over the competition. Because of the character's ambitious drive, they will achieve success. In Hunt for Red October, ambition plays a very large and important part of the plot of the novel. Basically, the entire plot of the novel revolves around the new technology invented in order to gain an edge over the competition. The new technology invented was a "Silent propulsion system..." (Clancey, 58) which "...Virtually eliminate cavitation sounds" (Clancey, 59). The system was invented and developed by a soviet submarine captain named Marco Ramius. He fabricated the system for use in his plan to defect to America, from Russia (to bring your sub from Russia to America so the Americans could use the technology). The propulsion system was used to eliminate the sound of the submarine's thrusters and engines, so as to not be detected by other radars. This way, no one would figure out his plans to defect. As a result of Ramius' ambitious drive and hard work, he made a change in technology, which would help him achieve his goals in the novel, and always be one step ahead of the competition. In Fatal Terrain, There was also the aspect of new technology being invented, in order to stay one step ahead of the game. The plot, this time, does not completely revolve around the new technology being manufactured, but it plays a large part in the beginning of the book, and carries right through to the end. In the novel, two men, named Patrick McLanahan, and Jon Masters are both adequately involved in warfare and the Army and Navy. Together, they have created a new plane.

Satellite Radio :: Technology Essays

Satellite Radio When I drive my car around town running errands and going from place to place, it’s nice to listen to the radio. Now since this distance I am traveling seems to be within a 30-40 mile radius, flipping through the stations is not much of a problem for me. Now on the other hand, I do travel out of town frequently, and I hate it when I want to listen to the radio and there is no signal. The reason why none of us can is because radio signals don’t carry much farther than the town’s radius. Trying to find a station in the static is very annoying. Most of the time (especially in Iowa it seems) there are no stations for miles. Now who would honestly like to travel like that? Not me that is for sure. There is an alternative though. It’s not very expensive to get either. Satellite radio is the key to traveling without boredom. Satellite radio’s signals are cast from over 22,000 miles away from the earth’s surface. There is no static interferen ce either! From personal experience, I have sold these radios for a company. I don’t want to persuade anyone either way towards one brand or the other. AS I have researched though, there are subtle differences in each provider. For instance, if price is an issue, there are plenty of options that are affordable. The bills are monthly for the two that I have looked into, but depending on the different perks, the price can really make all the difference. â€Å"Radio to the Power of X†, is the slogan used for XM satellite radio. There is no contract requirement any longer to listen to premium quality music, with few to zero commercials. It’s only 9.99$ per month for any service plan. Here are a few perks for XM radio; †¢ 68 commercial free music channels. †¢ 33 channels of sports, news, talk & entertainment †¢ 21 channels with instant traffic and weather †¢ Delphi Unit-portable or fixed in a car. †¢ Receiver lists the artist and song. †¢ 2 satellites orbiting the earth †¢ Only 9.95$ per month These are just a few of the perks that XM has to offer. XM has teamed up with pioneer, Jensen, and audiovox to create the car decks that are â€Å"XM ready† so the price of the equipment can be very affordable. The Delphi unit is a little more expensive, but depending on when you want to listen to radio, whether it is at home or in the office, this unit is a prime choice.

Strategic Operation Management

To be able produce professional managers capable of fulfilling strategic roles within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very important in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and improvement of the systems that create and deliver a firm’s primary products and services. Like marketing and finance, operations management is a functional field of business with clear management responsibilities. Guinness Ghana limited is a company in which produces alcoholic and nonalcoholic beverages such as Guinness and Malta Guinness respectively. In a business entity like Guineas Ghana limited the use of operations management is very necessary in every fabric of the company’s activities. Guinness Ghana Limited uses operations management to ensure and sustain efficiency and effectiveness in the organisation. Efficiency in Guinness Ghana is concerned with how well resources such as human expertise and inputs are put in use irrespective of the purpose for which they were deployed in the company. The company through its activities ensures that the primary objective for its establishment to make profits and maximize shareholders value is realized. The company reduces its cost of production by ensuring that tangible and intangible resources are not over stretched or wasted in the organisation. This is a situation where the company carries out effectively its objectives to be the market leader using minimum resources to achieve maximum output. The measures of effectiveness and efficiency in Guinness Ghana leads to labour productivity, yield, capacity fill working capital utilization and the efficiency of production systems. Guinness Ghana Limited also makes good use of its products and services management through operations management. Product (or service) management includes a wide range of management activities, ra nging from the time that there's a new idea for a product to eventually provide ongoing support to customers who have purchased the new product. Every organization conducts product management, whether it's done intentionally or unintentionally. Guinness Ghana through this module provides a wide overview of considerations in developing and managing its product. How a product is eveloped or managed depends very much on the nature of the organization and its products, Guinness Ghana uses it core competences in the areas of manufacturing, branding, marketing through wholesale and retail outlets to gain competitive advantage in the market place. Quality management is also a very important aspect of operations management in every organisation. Guinness Ghana is very critical about its products de veloped for the customer in the market place. Quality management is crucial to effective operations management, particularly continuous improvement to match the consumers taste and preference at all times. More recent advancements in quality, such as benchmarking and total quality management, outsourcing and reengineering have resulted in advancements to operations management in Guinness Ghana Limited. The company through its reengineering and benchmarking activities has always earned the leadership in the market. Benchmarking serves as a first class internal auditing process which the company uses to diagnose its weaknesses and identify ways of turning them into strength to increase itscustomer base in the market place. Management Control and Coordinating Function cannot be forgone in operations management especially in a company like Guinness Ghana Limited. Management control and coordination includes a broad range of activities to ensure that the company’s goals are consistently being met in an effective and efficient fashion. Basically, organizational coordination and control is what the company uses to take a systematic approach to figuring out if it is actually doing what it wanted to be doing or not. Some of the major approaches to the company’s organizational control and coordination include product evaluation, product distribution, advertising and promotion, sales and service and product development. For instance, product distribution in Guinness Ghana is done through retailers and other small distribution outlets organized by the company to ensure that its products reaches the consumer within an arms length. The company also uses advertisements as a major instrument to reach the customer and reorient the perception of customers about its products. In this increasingly expanding and competitive marketplace, the company ensures its products and services are prominently in the minds of their customers and clients. This occurs as a result of ongoing advertising and promotion by the company. Facilities management is also a necessary function and its importance on operations management for Guinness Ghana is needed. Effective operations management in the company’s activities depends on a great deal of effective management of facilities, such as buildings, computer systems, signage, lighting and plants and machinery. Facilities management in Guinness Ghana is very important since the company may be engaged in a batch or mass production depending on the demand circumstances on the market. In a case high demand which could necessitate higher or mass production, facilities needs to be managed in producing large quantities of products which must be standardized to meet the market demand at specific period. Well managed facilities like plants and machinery in the company help in production speed, lower per unit cost, ease of manufacture and control and the efficiency in the company’s production process. Inventory control and management is one importance of operations management that Guinness Ghana limited uses in its operations. Managing and controlling the inventory of the company is very critical. Innovative methods, such as Just-in-Time inventory control, are some of the major instruments used by the company to save costs and move products and services to customers more quickly. Generally the importance of operations management on businesses is embedded in every aspect of the organisations activities and therefore has critical role to play in ensuring that organisations achieve their objectives and goals.